DD News quickly gained popularity among the viewers, exceeding its commercial revenue target of Rs. 2 crores, for 2003-04, and the channel earned Rs. 10 crores. The popularity of the channel amongst advertisers continues unabated and the revenue figures for the current year (04-05) have already crossed Rs. 10 crores. The main reason for this is that DD News is a free channel unlike the private and better channels that are pay-channels.
The foremost benefit that has accrued to Doordarshan as a result of the launch of the DD News channel is the reactivation of a large volume of quality in-house production. This was achieved through a higher utilization of the in-house infrastructure than hitherto achieved.
The DD-News channel the country's only 24 hours terrestrial news channel telecasts over 16 hours of live news bulletins daily in Hindi and English. News Headlines, News updates, breaking news on the scroller are regular features on this channel. A daily bulletin in Sanskrit and Urdu is also telecast. Besides, the Regional News Units attached to different Doordarshan Kendras also telecast daily news bulletins in regional languages of varying duration and frequency. The DD News headlines can now be accessed through the SMS.
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